EEM 2009
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EEM'2008. The final press release

EUROEXPOFURNITURE AND INTERKOMPLEKT/INTERZUM MOSCOW: QUALITY & QUANTITY

On May 17 the 16th international Euroexpofurniture exhibition and 7th Interkomplekt/Interzum Moscow exhibition completed their work. 1, 100 exhibitors from 30 countries presented over 1, 500 trade marks of furniture, accessories, components, consumables and equipment at the exhibition area of over 90, 000 sq. m. 60, 000 visitors were able to see the variety of products and conclude the supply agreements. For five exhibition days there were held over 20 conferences, seminars and round tables.

Everyday designers and decorators’ consultations and master classes were especially popular among the visitors. The double exhibition of Euroexpofurniture and Interkomplekt/Interzum Moscow was for the first time attended by Callisto Valenti, the President of the World Furniture Confederation.

Exposition

The exposition of the main furniture forum is divided into thematic groups. The distributors and retailers were able to choose the kitchen, office, cabinet and cushioned furniture sets and models for the specialized retail shops and large furniture centres. The exhibition showcased the collections for all the market segments from econom-class to extra-class furniture. Among the leaders of the exhibition there are such prominent Russian and foreign manufactures and dealers as: Shatura Furniture Company, The 8 March Furniture Factory, Skhodnya Mebel, Miassmebel, The Chernozemiye Mebel Holding Company, Allegro-Klassika, Atlas-Lux, Pushe Factory of Cushioned Furniture, Svoboda, Interdesign Furniture Factory, Krassniy Oktyabr Woodworking Plant, Uliyanovsk Furniture Plant, Verona Production Commercial Firm, The Julis Kitchens, Kitchens from Germany, Driada, PROFOFFICE, The Moder plant, SP Mebel, Askona, Konsule, EVANTY furniture factory, Diskom-3, Borovichi-mebel, The Lotus furniture factory and many others.

The participants of the Interkomplekt/Interzum Moscow exhibition demonstrated modern accessories, components and consumables for furniture production. “Hettis RUS regularly participates in the Interkomplekt exhibition”, said Dr Schwarzkopf, Director General of Hettis RUS LTD. “This year we’ve put an emphasis on innovative elaborations for kitchen furniture. To the show in Russia we’ve brought the “kitchen of the future” which reflects all the innovative tendencies for the nearest years”. The hi-tech innovations of REHAU, MDM-Komplekt, ALF INTERNATIONAL GROUP, CENTROKOMPLEKT+, SEDAK MERAL VOSTOK, AMETIST and many others were very popular with Russian furniture manufacturers.

Convinient navigation, stylish design and comfortable service put the Euroexpofurniture and Interkomplekt/Interzum Moscow exhibitions among the leading European shows.

Business Program

Conferences, seminars and panel discussions held in the framework of the exhibitions set new standards for furniture and trade interior design, manufacturing technologies and furniture sales. The key event of the Day of Design on May 14 was the 2nd conference: Design as Competitive Advantage and Means for Furniture Promotion, organized by MVK International Exhibition Company together with the Idei Vashego Doma magazine and MDM-komplekt. Among the key issues discussed at the conference were: usage of light in the interior of furniture salons; marketing research of consumers’ demands in order to create modern furniture design; application of accessories.

On May 15, the Day of Trade and Promotion, they hold the seminar: Innovative Furniture Development as a main factor of success (organized by Artlinco A/S consulting company), presentation of the World Furniture Congress (with Callisto Valenti, the President of the World Furniture Confederation speaking) and the panel discussion: Furniture manufacturers, retailers and developers. Difficulties of interaction (organizer: Mebelniy Business magazine).

The manufacturers were looking forward to May 16, the Day of Technologies. At the seminar: Top technologies in manufacturing of ply-curve furniture, Prof. Petr Kostikov told about the peculiarities of this kind of production.

The seminars: Problems of the modern market: application of new varnish and paint and other coatings for furniture finishing; New materials as competitive advantage of a manufacturer; Finishing of furniture and building materials: the Bismarck technology; Business environment of the furniture market: new opportunities and other events were also very popular with the audience.

Consultations of specialists

Visitors and participants of the shows had a unique opportunity to get free consultations from designers, engineers and interior decorators concerning blueprinting, building and repairing of houses, colour and style choice, and furniture placement. The consultations were organized by the Idei Vashego Doma magazine and supported by MVK International Exhibition Company. The fellows of the Deigners Union also hold consultations on interior design and decoration.

The architects invited by the Sovremenniy Dom magazine answered the questions about projecting and building of country houses.
The stand of the MEBEL 812 magazine provided the information about the furniture centres of St Petersburg.

The buying mood

The buying mood, Bright Accents, Accessories for Textile, Bijoux in Interior are the themes of the master classes organized by the Designers Union International Association supported by MVK International Exhibition Company. There were held about 30 of them. “We would like to thank the organizers and leaders of master-classes for useful and exciting information. We are fascinated with the mastership of designers. We wish you success and hope this initiative will be supported in future”, said the visitors.

Art of Excellence

Calligraphy: the Art of Excellence was the motto of the presentation of the International Calligraphic Exhibition organized in the framework of the Euroexpofurniture and Interkomplekt/Interzum Moscow exhibitions. A picturesque laser show and concerts, rare exhibits, master classes of calligraphers from China, Belarus, Israel and Russia attracted the attention of the exhibitors and guests. Aleksey Shaburov, Director General of MVK International Exhibition company and project’s initiator, thinks the purpose of the project is to promote the ancient art of calligraphy in the modern society.

A delicious “duel”

Two exciting culinary shows were held at a time in the hall of kitchen furniture. The culinary professionals of the Sladkaya Karoussel (Sweet Merry-Go-Round) cooked their delicious masterpieces using the Rondell dishware and Candy kitchen software built into the Verona kitchen furniture. The Kitchens of Germany organized the master class of the chief and TV host Alexander Seleznev. The visitors were happy to learn the nuances of exquisite dishes and capabilities of the modern kitchen and try the delicious dishes.

The winner takes it all

The framework of the exhibition included the Russian Furniture 2008 Review competition for the best furniture, accessories and consumables and Awarding ceremony of the winners of the contests 2007. Over 340 companies from 28 Russian regions presented over 510 furniture items during the 3rd eliminatory competition (2007). The Contest participants have increased in number (38 companies in 2005 against 62 companies in 2007). The winners of the 3rd Russian Cabriole competition:

Sets: Weimar, Mosel and Schwarzwald (Manufacturer: Kitchens of Germany), nomination: Premium-class kitchen furniture
System (manufacturer: Resource manufacturing company), nomination: Extra-class kitchen furniture
Rona sofa-bed (manufacturer: Pushe), nomination: Premium-class cushioned furniture
Lester sofa-bed (manufacturer: Britannika), nomination: Extra-class cushioned furniture
Fiji-Libro set (manufacturer: Kostromamebel), nomination: Econom-class bedroom furniture
Edem set (manufacturer: Lotus), nomination: Premium-class bedroom furniture
Living-room furniture set OIK (manufacturer: Uvadrev-Holding), nomination: Premium-class cabinet furniture for parlours
Napoli and Palermo furniture sets (manufacturer: Mebel Chernozemya Holding Company), nomination: Extra-class cabinet furniture for parlours
Stimul and Bonus reception desks (manufacturer: SP mebel), nomination: Office furniture
Collection of metal and plastic accessories 2007 (manufacturer: Valmaks), nomination: Furniture accessories.

The nominations of the Kreata national contest of young designers this year include: Furniture design; Environment design; Interior items design; Graphic design; and Launching and promotion of a brand (trade mark). The participants were divided into two categories: Student and Professional. The winners are:

Julia Bizyukova, Nadezhda Sokolova – Grand-prix for the Antro Conceptual yacht project
Anna Gorokhovskaya – First prize in the Graphic Design nomination (the ALL banner)
Natalia Ivanovskaya - First prize in the Furniture Design nomination (the Mio chair)
Natalia Sidorova – First prize in the Environment Design nomination (Conception of office environment)
Elena Freidlina – First prize in the Environment Design nomination (Sport complex environment design)
Yana Danilenko – First prize in the Interior Design nomination, (Sketch Design of the Fashion Plant restaurant)
Alexander Dikalov – Professional category (nomination: Furniture design; Armchair).

The participants also competed for the Soyuzexpertiza awards which indicate high quality of products and their successful promotion.

Indicator of consumers’ preferences

The increase in the exhibition area of Euroexpofurniture and Interzum/Interkomplekt Moscow exceeds the furniture market growth. Besides, the shows are important tools of communication and promotion, centre of business innovations and also determine the prospects for the market development for the nearest future. The results of the show in 2008 show: quality and design of products gain the priority for the furniture consumers. “We have sold all the furniture!”, said Alexander Voinikov, the President of EuroImpax on the third exhibition day (general importer of the high quality German furniture Nolte). “Euroexpofurniture is the only furniture exhibition where the visitors place real orders”, said Marina Zaikova, fellow of the Designers’ Union International Association.

We are looking forward to see you at the shows

“MVK took pains to make the exhibition efficient for both the participants and guests and we are glad to satisfy their expectations”, stated in his introductory speech Andrei Lapshin, the President of MVK International Exhibition Company.

“We would like to thank all the exhibitors and look forward to seeing them at the shows next year, which promise to be even larger”, said Aleksey Shaburov, the Chairman of the Board of Directors of MVK International Exhibition Company. According to Vlada Antonova, the Exhibition Director, “numerous applications for exhibition participation 2009 let us rely on a prominent forum and new fascinating expositions”.

Next year the Euroexpofurniture and Interkomplekt exhibitions will be held on May 12-16, 2009 at the Crocus Expo exhibition centre.

For detailed information:
www.eem.ru and www.interkomplekt.ru

 

Material prepared by Oksana Kulakova

 


*According to the statistics of the Association of Furniture and Woodworking Enterprises of Russia, in 2007 and 2006 the Russian furniture market growth in value terms was 31.5%. At the same time, the exhibition area of the Euroexpofurniture and Interkomplekt exhibitions has grown by 38.5% as compared to the exhibition area in 2007 which indicates the success of the furniture market.

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8 May 2009
EUROEXPOFURNITURE/INTERKOMPLEKT: OPENING SOON!

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MVK News
10.09.2010
A beautiful story of the III International Exhibition of Calligraphy has started...

Yesterday, on September the 9th, in the center of Veliky Novgorod in Yaroslav's Court a solemn presentation of the III International Exhibition of Calligraphy has taken place.

08.09.2010
Treatment of Alexey Shaburov, Director of Contemporary museum of calligraphy

Dear friends! An exciting and touching moment has come for our project. We have put a piece of ourselves in it.


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Euroexpofurniture/EEM - 2008: Soft furniture, divans, cupboards, office furniture, case furniture, furniture production, furniture manufacture.